How to Optimise Your Aesthetic Clinic’s Website for Local SEO

Every aesthetic clinic wants to see more clients walking through their doors or popping up in their booking system. However, this will not happen unless you are popping up in the places they’re already looking, like Google. 

Looking for more local clients to discover your clinic? SEO optimisation is key for aesthetic clinics and should be on your 2026 list of marketing priorities. 

Local SEO (Search Engine Optimisation) helps your clinic rank in search results when people in your area are searching for services like yours. For example, “Aesthetic Clinic in Sydney” or “Aesthetic Clinics in Bondi Beach” 

The best part? You don’t need a massive budget to get started, which makes this perfect for aesthetic clinics that are starting out too. 

Here are 3 easy ways to improve your aesthetic clinic’s local SEO:

1. Optimise Your Google Business Profile

Make sure your clinic is listed, verified, and regularly updated on Google Business. 

Add high-quality photos, respond to reviews, and list accurate hours and services. This can help you appear in the "top recommended" results, which drive massive local traffic.

If you need assistance with building your Google listing, check out our blog here: https://www.glowupmarketing.ie/blog/how-to-create-a-google-business-profile-iJi0o

2. Use Local Keywords Across Your Site

Include location-based keywords throughout your website. For example: "Laser Hair Removal in Cork" or "Skincare Clinic Dublin." These help search engines understand what you offer and where you’re based.

3. Build Out Location-Specific Pages

Instead of just one general treatment page, consider building individual pages for each service and location. For example: "Microneedling in Galway." This boosts your chance of ranking for each local search term.

Local SEO is one of the highest ROI (return on investment) strategies for aesthetic businesses, and one that keeps working for you long after you’ve implemented it, so it doesn't need a big investment every month. 

Do you want help optimising your clinic’s website and local SEO? Contact us at Glow Up Marketing for a free audit and custom strategy.

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