How to Build a Salon Brand That Stands Out in a Crowded Market
Digital Marketing, salon marketing, Salon sales, Salon Social Media Marketing, salonmarketingtips, Aesthetic Clinic, content marketing, Hair and Beauty Industry, Team Building, Marketing Strategies, Social Media, Finance Alanna Lydon Digital Marketing, salon marketing, Salon sales, Salon Social Media Marketing, salonmarketingtips, Aesthetic Clinic, content marketing, Hair and Beauty Industry, Team Building, Marketing Strategies, Social Media, Finance Alanna Lydon

How to Build a Salon Brand That Stands Out in a Crowded Market

The beauty industry is becoming more crowded and competitive, so here’s how to build a strong, standout salon brand that attracts loyal clients and sets you apart from others!

With salons, skin clinics, and beauty bars on every corner (and all over Instagram), building a recognisable, memorable brand has never been more important. Delivering customer satisfaction is one thing, but to grow your client base, boost client retention and gain a better yield from your marketing strategies, you need stand-out branding. 

 In a crowded market, your branding isn’t just your logo, it’s the feeling, vibe, and message that sets you apart. Here’s how to create a salon brand that not only turns heads but builds lasting client loyalty.


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Google Ads vs. Social Media Ads: Which One Works Best for Salons?
Digital Marketing, content marketing, Finance, Hair and Beauty Industry, Aesthetic Clinic, Marketing Strategies, Salon Social Media Marketing, Social Media, salonmarketingtips, Wellness, salon marketing, Salon sales, Team Building Alanna Lydon Digital Marketing, content marketing, Finance, Hair and Beauty Industry, Aesthetic Clinic, Marketing Strategies, Salon Social Media Marketing, Social Media, salonmarketingtips, Wellness, salon marketing, Salon sales, Team Building Alanna Lydon

Google Ads vs. Social Media Ads: Which One Works Best for Salons?

Not sure whether to invest in Google Ads or social media advertising for your salon? Here's a breakdown of the pros, cons, and some advice as to which platform will deliver the best results for your business.

If you're a salon owner looking to grow your client base, you've probably asked the big question:
‘Should I be running Google Ads or social media ads?’

Both platforms can drive real results, but they work in very different ways. Knowing which one suits your goals, services, budget and target client base can help you avoid wasted ad spend and get the highest yield on your investment.

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How AI is Changing the Beauty Industry & What It Means for Your Clinic
Digital Marketing, Artificial Intelligence, salonmarketingtips, Aesthetic Clinic, content marketing, Finance, Hair and Beauty Industry, Marketing Strategies, Salon sales, Team Building, Salon Social Media Marketing, salon marketing Alanna Lydon Digital Marketing, Artificial Intelligence, salonmarketingtips, Aesthetic Clinic, content marketing, Finance, Hair and Beauty Industry, Marketing Strategies, Salon sales, Team Building, Salon Social Media Marketing, salon marketing Alanna Lydon

How AI is Changing the Beauty Industry & What It Means for Your Clinic

From personalised skincare recommendations to automated appointment systems, artificial intelligence (AI) is transforming the world of technology with a particular impact seen within the beauty and aesthetic industry. For forward-thinking clinics, this presents a major opportunity,  just to stay competitive amongst the industry, but to lead. Here's how your clinic can adapt and thrive with AI to boost performance and increase profitability.

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The Rise of Memberships in the Beauty Industry: Should Your Clinic Offer One?
Digital Marketing, content marketing, salon marketing, Salon sales, Hair and Beauty Industry, Aesthetic Clinic, Marketing Strategies, Finance, Social Media, Salon Social Media Marketing, Team Building Alanna Lydon Digital Marketing, content marketing, salon marketing, Salon sales, Hair and Beauty Industry, Aesthetic Clinic, Marketing Strategies, Finance, Social Media, Salon Social Media Marketing, Team Building Alanna Lydon

The Rise of Memberships in the Beauty Industry: Should Your Clinic Offer One?

Discover why beauty clinics are embracing membership models and how offering one could help you increase client loyalty, improve cash flow, and scale your business sustainably.

The beauty and aesthetic industry is evolving rapidly, and one major trend gaining traction right now is the membership model. From skincare to laser clinics, more businesses are now offering memberships as a way to increase client retention, create consistent revenue, and build brand loyalty. But is it the right move for your clinic?

Let’s dive into why memberships are on the rise and how you can decide whether they’re a smart fit for your business.


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The Biggest Skincare & Beauty Trends of 2025 and 2026 (And How They Impact Your Business)
Digital Marketing, Aesthetic Clinic, Hair and Beauty Industry, Salon Social Media Marketing, Salon sales Alanna Lydon Digital Marketing, Aesthetic Clinic, Hair and Beauty Industry, Salon Social Media Marketing, Salon sales Alanna Lydon

The Biggest Skincare & Beauty Trends of 2025 and 2026 (And How They Impact Your Business)

The skincare and beauty industries are always buzzing with new trends and innovations. If you’re in the business of beauty and skincare, staying ahead of the curve is key to keeping your clients happy, growing your business, and outshining the competition. In this post, we’ll dive into the biggest beauty and skincare trends for 2025 and show you how these trends can have a massive impact on your business.

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