5 Common Website Mistakes That Are Costing Your Clinic Clients

In today’s digital-first world, your website is more than just a virtual brochure. It’s your clinic’s front door, first impression, and one of your most powerful tools for attracting and converting your ideal clients. But if your website is not designed correctly, is not optimised for SEO and is not performing, you could be losing bookings without even knowing it.

Here are five common website mistakes aesthetic clinics make,  and how to fix them:

1. Slow Load Speeds
   Let’s face it, no one likes a slow loading website. If your website takes more than 3 seconds to load, chances are the potential client/ browser has already clicked out of your website and onto the next one. You can fix your loading speed by compressing your images, using a proper hosting platform, and asking your developer to optimise for speed.

2. Poor Mobile Experience
   Over 70% of users browse on mobile. If your site isn’t responsive on mobile, buttons are hard to tap, or the layout breaks, then you’re creating friction that drives users away.

3. No Clear Call to Action
   Visitors need to know what to do next. Whether it’s "Book Now," "Shop Skincare," or "Schedule a Consultation", your call to action should be obvious, clear, and easy to follow. My top tip, don't have all the buttons on your website saying the same thing, like “Book Now” or “Learn More”. Test out different call to actions, review your website and see which buttons and which call to actions are getting the most clicks and traffic. 

4. Outdated Design or Brand Presentation
   First impressions matter. If your website looks like it was built in 2019, clients may assume your services are equally outdated. A sleek, modern design communicates professionalism and luxury.

5. Missing Local SEO Optimisation
   If your clinic isn’t showing up on Google Maps or in local searches, you’re missing the clients closest to you. Make sure your city/town is in your page titles, content, and meta descriptions.This means that the next time someone in your area searches for “laser hair removal near me”, you will appear on their search results, increasing client growth and development. 

So, while these common website mistakes can cost you valuable bookings and income, the good news is that they are extremely easy to fix! Communicate with your website developer and remember to frequently browse your own website to check for bugs or issues before they drive away potential clients.

Need a website review? Book a website audit with me below to get your website optimised for 2026!

https://calendly.com/consultationcall-glowupmarketing/15mins?month=2026-01