Where Aesthetics Meets strategyGlow Up Marketing was founded on one simple belief:
The aesthetic industry deserves marketing partners who truly understand it.
Before launching Glow Up Marketing, our founder spent over a decade working as a beauty therapist. That means we don’t just understand treatments, products, and services from a marketing perspective, we’ve delivered them, sold them, and seen firsthand how clients respond to them.
This unique background gives us an insider’s advantage that other agencies can’t offer!
About Glow Up MarketingWe specialise exclusively in skin, laser, and aesthetic clinics, helping you cut through the noise of generic marketing.
Through our Signature Growth Packages, we create strategies that are tailored to your business goals, whether that’s filling your appointment book, launching a new service, boosting memberships, growing your academy, or building your online presence.
Unlike one-size-fits-all agencies, we don’t apply the same formula to every client. Every clinic is different, and your marketing should reflect that.
Meet The Team Behind It All
Alanna began her career over 10 years ago as a beauty therapist. She worked nationally and internationally in Ireland and Australia as a beauty therapist, clinic manager & business development manager.
During her time in these roles, her passion for the industry and ability to help salons grow flourished.
In 2021 Alanna founded Glow Up Marketing, a marketing agency that specialises in the hair, salon, and aesthetic industries. By marrying her salon industry experience with her marketing expertise she helps salon owners grow their business online and attract more clients. In 2023 she expanded Glow Up Marketing into the Australian market while continuing to grow her client base in Ireland. Over the last 3 years Glow Up Marketing has helped hundreds of salon owners through trainings, social media management, marketing strategies and Facebook Ads.
Alanna remains as passionate today as the day she started her career. Her mission is to continue supporting salon owners to reach their goals and grow their businesses.
Alanna - Founder
Laura Rose - Website DeveloperWe don’t just build websites—we craft digital experiences that help businesses thrive. Laura Rose is our expert developer, designer, and strategist who works to create custom, high-performance websites that align with your brand, engage your audience, and drive results.
Laura Rose brings years of experience in web development and digital solutions, she is passionate about turning ideas into user-friendly, functional, and visually stunning websites.
I’m all about creating online spaces that that tailored to each individuals needs and how it is going to help their business! The best part of my job? Definitely bringing their unique brands to life online. There’s nothing like seeing a project go from an idea to a fully functioning website.
Every project is a collaboration, and we take pride in working closely with you to understand your goals and translate them into a digital platform that works for you. With a focus on responsive design, fast loading times, and search engine optimization, we ensure your website not only looks great but also performs exceptionally.
Recognised ExpertAlanna has been recognised as an industry expert for the last 3 years, she was part of the Professional Hair and Beauty Industry Awards Judging panel for the PBHJ Beauty, Hair & Spa Awards in 2023, 2024 and 2025.
Brands That We Work With
