Skin, Laser & Aesthetic Clinic Growth Tips

Find strategic guides and insites to help your clinic grow

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5 Common Website Mistakes That Are Costing Your Clinic Clients
Salon Social Media Marketing, Digital Marketing, Artificial Intelligence, Marketing Strategies, Aesthetic Clinic, Hair and Beauty Industry, Social Media, content marketing, Finance, Salon sales Alanna Lydon Salon Social Media Marketing, Digital Marketing, Artificial Intelligence, Marketing Strategies, Aesthetic Clinic, Hair and Beauty Industry, Social Media, content marketing, Finance, Salon sales Alanna Lydon

5 Common Website Mistakes That Are Costing Your Clinic Clients

In today’s digital-first world, your website is more than just a virtual brochure. It’s your clinic’s front door, first impression, and one of your most powerful tools for attracting and converting your ideal clients. But if your website is not designed correctly, is not optimised for seo and is not performing, you could be losing bookings without even knowing it.

Here are five common website mistakes aesthetic clinics make,  and how to fix them:

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How to Build a Salon Brand That Stands Out in a Crowded Market
Digital Marketing, salon marketing, Salon sales, Salon Social Media Marketing, salonmarketingtips, Aesthetic Clinic, content marketing, Hair and Beauty Industry, Team Building, Marketing Strategies, Social Media, Finance Alanna Lydon Digital Marketing, salon marketing, Salon sales, Salon Social Media Marketing, salonmarketingtips, Aesthetic Clinic, content marketing, Hair and Beauty Industry, Team Building, Marketing Strategies, Social Media, Finance Alanna Lydon

How to Build a Salon Brand That Stands Out in a Crowded Market

The beauty industry is becoming more crowded and competitive, so here’s how to build a strong, standout salon brand that attracts loyal clients and sets you apart from others!

With salons, skin clinics, and beauty bars on every corner (and all over Instagram), building a recognisable, memorable brand has never been more important. Delivering customer satisfaction is one thing, but to grow your client base, boost client retention and gain a better yield from your marketing strategies, you need stand-out branding. 

 In a crowded market, your branding isn’t just your logo, it’s the feeling, vibe, and message that sets you apart. Here’s how to create a salon brand that not only turns heads but builds lasting client loyalty.


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Business Basics: Google & Your Business
Finance Alanna Lydon Finance Alanna Lydon

Business Basics: Google & Your Business

Why do I need a Google listing?

So may clients of mine don’t understand why they need to have one or what they should add to it. It is a listing on Google that shows, your name, address, website, location, contact information and more! This is a critical step in any local SEO strategy as it makes it easier for customers to find information about your business and allows them to review your business.

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