Google Ads vs. Social Media Ads: Which One Works Best for Salons?
Digital Marketing, content marketing, Finance, Hair and Beauty Industry, Aesthetic Clinic, Marketing Strategies, Salon Social Media Marketing, Social Media, salonmarketingtips, Wellness, salon marketing, Salon sales, Team Building Alanna Lydon Digital Marketing, content marketing, Finance, Hair and Beauty Industry, Aesthetic Clinic, Marketing Strategies, Salon Social Media Marketing, Social Media, salonmarketingtips, Wellness, salon marketing, Salon sales, Team Building Alanna Lydon

Google Ads vs. Social Media Ads: Which One Works Best for Salons?

Not sure whether to invest in Google Ads or social media advertising for your salon? Here's a breakdown of the pros, cons, and some advice as to which platform will deliver the best results for your business.

If you're a salon owner looking to grow your client base, you've probably asked the big question:
‘Should I be running Google Ads or social media ads?’

Both platforms can drive real results, but they work in very different ways. Knowing which one suits your goals, services, budget and target client base can help you avoid wasted ad spend and get the highest yield on your investment.

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The Importance of Social Media to your Salon’s Survival!
salonmarketingtips Alanna Lydon salonmarketingtips Alanna Lydon

The Importance of Social Media to your Salon’s Survival!

A social media presence is imperative to a salon’s survival. We all saw numerous businesses – including salons – utilize social media during the pandemic to build a following and maintain a cash flow while closed. However, those that did not or were not able to do this are not feeling left behind. Although many salon owners will believe that the loyal clientele, they have had for years will continue to frequent their salons without any social media influence, this is not maintainable in the long run.

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