Social Media Management for Skin, Laser & Aesthetic Clinics
Strategic social media marketing that builds your clinic's brand, attracts your ideal clients and takes the pressure of content creation off your shoulders.
Less time worrying about social media. More time focusing on your clients and growing your clinic.
Your Clinic Deserves Better Than Another Task on Your To-Do List.
You've worked hard to build your clinic, develop your expertise and create an experience your clients love.
But managing a team, looking after clients and keeping up with social media can feel like another full-time job.
That's where Glow Up Marketing comes in.
Does This Sound Familiar?
✔ Not enough time for content
✔ A social presence that doesn't reflect your clinic
✔ Posting without a clear strategy
✔ Wanting better-quality clients
✔ Ready to hand social media over to a specialist
THE GLOW UP MARKETING DIFFERENCE
Your Social Media, Professionally Managed.
A personalised, hands-off approach designed around your clinic, your clients and your goals.
01: More Time
Focus on your clinic, not your content calendar
02: Stronger Presence
A professional brand that reflects your clinic
03: Industry Expertise
Marketing by experts who understand your treatments
04: Clear Strategy
Content with purpose, not posting for the sake of it.
What's Included in Our Social Media Management?
Everything your clinic needs for a consistent, professional social media presence, without having to manage it all yourself.
We take care of the strategy, planning, content and day-to-day management of your social media, so your clinic can show up consistently, communicate its expertise and build stronger relationships with potential clients.
Every clinic is different, so we tailor our approach to your treatments, brand and business goals.
Social Media Strategy
A tailored content strategy built around your clinic, treatments, ideal clients and business goals.
Graphic Design & Reel Editing
Branded graphics created by our graphic designer, alongside engaging Reel editing to give your existing photos and videos a polished, consistent look.
Facebook & Instagram Management
Management of your social media presence, with content that reflects your brand and expertise.
Content Planning & Scheduling
A consistent content calendar with posts planned and scheduled.
Copywriting & Captions
Strategic copywriting and engaging captions that communicate the value of your treatments, educate your audience and build trust with potential clients.
Performance Reviews & Optimisation
Ongoing review of content performance to understand what resonates and refine your strategy
Tailored to your clinic and the level of support you need
THE GLOW UP EFFECT
Real Clinics. Real Strategies. Real Results.
€45,000
Sales in 3 Days
160
New Laser Clients
€112,000
Treatment Course Value
Frequently Asked Questions About Social Media Management
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Our social media management service is designed to take the day-to-day pressure of managing your clinic's online presence off your shoulders.
We provide a tailored social media strategy, professional graphic design, Reel editing, content planning and scheduling, Facebook and Instagram management, strategic copywriting and captions, and ongoing performance reviews.
Everything is developed around your clinic, treatments, brand identity and ideal audience, helping you maintain a consistent, professional online presence.
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Yes! Glow Up Marketing specialises in marketing for the skin, laser, aesthetic and beauty industries.
Our agency was founded by a former beauty professional with nearly a decade of hands-on industry experience. We understand the treatments you offer, the expectations of your clients and the challenges of running a busy clinic.
This specialist knowledge means you won't need to spend your time explaining the basics of your industry to a general marketing agency.
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Very little compared with managing it yourself!
Our service is designed for busy clinic owners who want a professional social media presence without having to plan, design, write and schedule content themselves.
We'll need your input during onboarding to understand your clinic, treatments, goals and brand. From there, our team takes care of the agreed social media management activities.
We may occasionally request treatment information, updates, existing photographs or videos, or your approval on planned content.
Our aim is to make the process as straightforward and hands-off as possible.
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We can work with existing photographs and videos from your clinic, including treatment demonstrations, team footage and other content you already have permission to use.
Our graphic designer and Reel editor can transform suitable existing materials into professional social media content that reflects your brand.
If you need fresh photography or video footage, we also offer professional clinic content shoots as an optional additional service.
Content shoots are not automatically included in our standard social media management service.
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A clinic content shoot is a dedicated session where we capture professional photography and video footage of your clinic, treatments, team and client experience.
This can include treatment demonstrations, behind-the-scenes footage, team introductions and educational content.
The aim is to create a library of authentic, high-quality visuals that can be used across your social media channels.
Our clinic content shoots are available as an optional add-on to your social media management service.
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Our start date depends on current availability and the onboarding requirements for your clinic.
Before we begin, we'll need to understand your brand, treatments and business goals, establish your content strategy and arrange access to the relevant social media accounts.
If additional creative assets or a clinic content shoot are required, this may affect the preparation timeline.
We'll explain the expected onboarding and start dates before you commit to working with us.
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Yes. We believe your social media should always feel authentic to your clinic and reflect your professional standards.
We work collaboratively with you to establish your brand voice, preferred messaging and content guidelines.
We'll agree on a suitable content review and approval process during onboarding, so you can feel confident about what's being shared on your clinic's social media accounts.
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Strategic social media management can play an important role in attracting new clients and supporting your clinic's growth.
A professional, consistent online presence helps potential clients discover your clinic, understand your treatments, build trust in your expertise and feel more confident about booking.
However, organic social media management is different from paid advertising. We don't promise a specific number of leads or appointments through organic content alone.
If your main priority is generating enquiries and bookings through advertising campaigns, we can also discuss our specialist Meta Ads service.
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Yes. Our social media management service focuses on Facebook and Instagram.
We develop a coordinated content strategy that maintains a consistent brand identity across both platforms, while considering how your audience engages with each.
The content, posting schedule and approach are tailored to your clinic and agreed service.
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We understand that every clinic has different requirements.
An established clinic with an extensive treatment menu may need a different level of support from a smaller clinic building its online presence.
During your consultation, we'll discuss your business goals, current social media activity and the level of support you're looking for.
We'll then recommend the most suitable service and explain exactly what's included.
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Our initial consultation is an opportunity for us to learn more about your clinic and understand what you'd like to achieve.
We'll discuss your current social media presence, treatments, ideal clients, challenges and business goals.
You'll also have the opportunity to ask questions about our approach, how we work and what level of involvement would be required from you.
Following the consultation, we can recommend a suitable social media management solution for your clinic.
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Absolutely.
Many clinic owners already have Facebook and Instagram accounts but struggle to find the time to maintain them consistently or create content that reflects the quality of their business.
We can help you develop a clearer content strategy, improve your brand presentation and create a more professional, consistent online presence.
Whether you've been posting regularly without a clear direction or haven't had time to post for months, we'll work with you to develop an approach suited to your clinic's goals.
Our Client Testimonials
“My sales have never been better and there is such a buzz in the salon with all the new clients.
Due to her marketing I can afford to stock and launch new treatments. As a result of the marketing the salon is so busy, I’ve no time to look after my social media it’s great having a professional like Alanna look after it for me and watch it grow.
Alanna is so easy to work with and is very easy to reach if you need anything!
I think Alanna’s business is a must for anyone who finds it’s hard to juggle all and who really wants help to build up a good successful business.”
-Edel, Owner Of Beauty By The Shannon
If you want to be able to afford to bring the newest, or best treatments and technologies into your clinic and watch your social media grow, then book a social strategy call with Alanna.
“Glow Up Marketing has done wonders for my social media accounts !!
I have been working with Alanna & her team for over 2 years and would highly recommend them.
We were just launching the Hydrafacial to our clinic & with the help of Alanna we were fully booked with it very quickly.
I run a busy clinic & struggled to find the time to manage social media, it has completely taken the stress out of trying to think up what to post & when. Plus my sales have never been better!
Thank you Alanna and team.”
-Ailish, Owner Of Ailish Laser & Skincare
If you want to launch a new treatment into your clinic and want your sales to “never be better” like Ailish, then book a social strategy call with Alanna.
“Being a business owner & a mother, I just never had the time to constantly post.
I would find it stressful trying to keep up with other business pages!
Glow Up Marketing has been amazing for my social media pages !!
Every month I discuss with Alanna what I would like marketed. She has it do so professionally and it brings in new clients weekly.
I have been working with Alanna for over a year, it takes all the pressure off me, she is also a delight to deal with! “
-Brid, Owner Of Sruhair By Brid
If you are a busy mother and business women that wants your social media to bring you in new clinet weekly like Brid, then book a social strategy call with Alanna.
“ I reached out to Alanna because I knew the importance of social media and while I was ok at it I wasn’t great.
I worked with Alanna for 4 months and my following shot up and new clients were coming through the door daily.
Alanna made it so easy… by doing everything!
It was great to just hand the social media over, one less big job to do!!! She took my social media from Amateur to professional within a few days.
I would highly recommend Glow Up Marketing for all your social media needs. “
-Susan, Owner Of Susan Collins Home Of Hair
If you would love new clients coming in the door of your clinic daily and want your social media to go from “amateur to professional” like Susan, then book a social strategy call with Alanna.
Still Have Questions About Social Media Management?
Every clinic is different, and we'd love to learn more about yours.
Whether you're ready to outsource your social media or simply want to explore how professional management could support your business, we're here to help.