Welcome to the Glow Up Marketing Clinic Growth HubMarketing insights, strategies, case studies and practical resources to help salon, skin, laser and aesthetic clinic owners attract more clients and grow their businesses.
Browse By Topic 
Social Media MarketingCreate content that builds trust, grows your audience, and turns followers into paying clients. Learn proven strategies for Instagram, Facebook, Reels, Stories, content planning, and converting social media engagement into consistent bookings.
Paid AdvertisingDiscover how to generate high-quality enquiries through Google Ads, Facebook and Instagram Ads. Learn how to create offers that convert, optimise your advertising budget, and build campaigns that consistently attract your ideal clients.
Business GrowthBuild a stronger, more profitable clinic with marketing systems that support long-term growth. Explore client retention, pricing, referrals, memberships, automation, team development, and strategies to help you scale with confidence.
Websites & SEOBuild a website that not only looks professional but consistently generates enquiries. Learn how to improve your website, increase your Google rankings, optimise for AI search, and turn more visitors into paying clients.
AI & Automation For Clinic'sLearn how to use AI and automation to streamline your marketing, save time, improve the patient journey, and grow your clinic. Explore ChatGPT, AI search optimisation, automation, and practical tools designed specifically for clinic owners.
Hi, I'm Alanna!I'm the founder of Glow Up Marketing, but more importantly, I'm a marketing consultant who genuinely loves helping clinic owners grow.
After working in the beauty industry for almost ten years, I made the move into marketing because I saw so many incredible businesses struggling not because they weren't great at what they did, but because they didn't have the right marketing strategy.
Since then, I've had the privilege of working with salons, skin clinics, laser clinics and aesthetic clinics across Ireland and Australia, helping them attract more enquiries, build stronger brands and create marketing systems that deliver long-term growth.
I created the Clinic Growth Hub to bring together everything I've learned through working with hundreds of clinic owners. Whether you're looking for practical marketing advice, industry insights or step-by-step strategies, I hope this becomes your go-to resource whenever you need inspiration or guidance.
Welcome, I'm so glad you're here.
