How to Build a Salon Brand That Stands Out in a Crowded Market
Digital Marketing, salon marketing, Salon sales, Salon Social Media Marketing, salonmarketingtips, Aesthetic Clinic, content marketing, Hair and Beauty Industry, Team Building, Marketing Strategies, Social Media, Finance Alanna Lydon Digital Marketing, salon marketing, Salon sales, Salon Social Media Marketing, salonmarketingtips, Aesthetic Clinic, content marketing, Hair and Beauty Industry, Team Building, Marketing Strategies, Social Media, Finance Alanna Lydon

How to Build a Salon Brand That Stands Out in a Crowded Market

The beauty industry is becoming more crowded and competitive, so here’s how to build a strong, standout salon brand that attracts loyal clients and sets you apart from others!

With salons, skin clinics, and beauty bars on every corner (and all over Instagram), building a recognisable, memorable brand has never been more important. Delivering customer satisfaction is one thing, but to grow your client base, boost client retention and gain a better yield from your marketing strategies, you need stand-out branding. 

 In a crowded market, your branding isn’t just your logo, it’s the feeling, vibe, and message that sets you apart. Here’s how to create a salon brand that not only turns heads but builds lasting client loyalty.


Read More
The Importance of Social Media to your Salon’s Survival!
salonmarketingtips Alanna Lydon salonmarketingtips Alanna Lydon

The Importance of Social Media to your Salon’s Survival!

A social media presence is imperative to a salon’s survival. We all saw numerous businesses – including salons – utilize social media during the pandemic to build a following and maintain a cash flow while closed. However, those that did not or were not able to do this are not feeling left behind. Although many salon owners will believe that the loyal clientele, they have had for years will continue to frequent their salons without any social media influence, this is not maintainable in the long run.

Read More