The Grand Opening Growth PlanMake your first impression unforgettable.
We build brands, websites, and launch campaigns that position your clinic as the go-to from the moment you open your doors.
What Is The Grand Opening Growth PlanOpening a new salon or clinic is one of the most exciting milestones in your business, but it’s also one of the most critical times to get your marketing right.
The Grand Opening Growth Plan is a complete launch system designed to help you open your doors with confidence, visibility, and momentum.
From your branding and website to ads and automation, we’ll build everything you need to ensure your new business gets noticed and booked from day one.
This package is designed for:
New salon or clinic owners who are preparing to launch their business.
Established professionals opening a second location or new brand.
Entrepreneurs who want a cohesive, professional presence from the start.
Who Is This Package ForWhat We Do That Makes Us DifferentMost new salons and clinics focus only on aesthetics, the logo, the fit-out, the equipment.
But the real difference between a quiet opening and a fully booked one is marketing that’s built to generate client bookings.
The Grand Opening Growth Plan isn’t just about posting 2-3 posts online, “now open” or “grand opening event”, it’s about positioning your clinic strategically to generate bookings and revenue.
You’ll launch with a brand that looks incredible, a website that sells for you, and a marketing system that drives real results from day one.
This is how you open with momentum and stay booked long after your launch week.
What’s included:
YOUR COMPLETE LAUNCH SYSTEMEvery element of this package is built to take your treatment from concept to conversion.
This package includes:
Bespoke Branding Package
We’ll craft a professional, custom brand identity that reflects your vision, values, to attract your ideal client. From logo and colour palette to social templates and tone of voice.
Website Design
Launch with a conversion-focused, SEO-optimised website that showcases your treatments, tells your story, and drives bookings.
Launch Content Shoot
A professional photo and video shoot to capture your new space, brand personality, your treatments and services, giving you months of content that connects and converts.
Social Media Management
We’ll plan and manage your social strategy to build anticipation, grow your audience, and create consistent engagement before and after launch.
Google My Business Setup
Optimise your local visibility so potential clients find you easily, trust your business, and book directly from google search.
Chat Funnel Marketing
Automated message flows that engage new followers, answer questions, and drive bookings 24/7 through your social platforms.
Paid Advertising Campaigns
Targeted Facebook and Instagram campaigns designed to generate awareness, leads, and appointments, ensuring your launch gets seen by the right audience.
RESULTS YOU CAN EXPECTA cohesive, professional brand identity and visuals
Increased local awareness and visibility
Consistent online presence from launch week
Bookings and enquiries from day one
A strong foundation for long-term growth after your launch
HOW IT WORKS1.) Strategy & Planning — We outline your goals, ideal client, and local positioning.
2.) Design & Build — We create your brands online presence, website, and content assets.
3.) Pre-Launch Buzz — We start building visibility through social content and ads.
4.) Launch & Scale — Your campaigns go live and start generating bookings.
5.) Post-Launch Optimisation — We review results and refine your strategy for sustained success.
Pricing depends on scope, content requirements, and ad spend.
READY TO LAUNCH YOUR NEW CLINIC OR SALON WITH CONFIDENCE?
Let’s make your opening the beginning of lasting success.
Why Choose Glow Up Marketing?Niche Specialists: We specialise exclusively in the skin, laser, and aesthetic industries. We have worked with this niche for over 3 years and Alanna our founder started her career 10 years ago as a beauty therapist. This makes us different from many other agencies as Alanna has insider knowledge of the treatments and brand having trained and worked with them for many years in Ireland and Australia.
Proven Track Record: With a track record of successful clients, we have demonstrated our ability to deliver results-driven strategies to grow our client's businesses.
Industry Knowledge: We have extensive knowledge of working in the skin, laser
& aesthetic industries for over 10 years. Having worked and trained with many brands such as Environ, Hydrafacail, Candela Laser Hair Removal, and many more, we understand what your business needs to convey in order to get more clients into your clinic.
Ongoing Support: Each month you will have a check-in call with Alanna to discuss your project to date. You will also have access to your account manager Monday to Friday via a VIP Voxer Channel to answer any of your questions.
Transparent Communication and Pricing; Prior to beginning our partnership, you will receive a clear breakdown of all of the expenses that will be incurred throughout the project.
“My sales have never been better and there is such a buzz in the salon with all the new clients.
Due to her marketing I can afford to stock and launch new treatments. As a result of the marketing the salon is so busy, I’ve no time to look after my social media it’s great having a professional like Alanna look after it for me and watch it grow.
Alanna is so easy to work with and is very easy to reach if you need anything!
I think Alanna’s business is a must for anyone who finds it’s hard to juggle all and who really wants help to build up a good successful business.”
-Edel, Owner Of Beauty By The Shannon
If you want to be able to afford to bring the newest, or best treatments and technologies into your clinic and watch your social media grow, then book a social strategy call with Alanna.
“Glow Up Marketing has done wonders for my social media accounts !!
I have been working with Alanna & her team for over 2 years and would highly recommend them.
We were just launching the Hydrafacial to our clinic & with the help of Alanna we were fully booked with it very quickly.
I run a busy clinic & struggled to find the time to manage social media, it has completely taken the stress out of trying to think up what to post & when. Plus my sales have never been better!
Thank you Alanna and team.”
-Ailish, Owner Of Ailish Laser & Skincare
If you want to launch a new treatment into your clinic and want your sales to “never be better” like Ailish, then book a social strategy call with Alanna.
“Being a business owner & a mother, I just never had the time to constantly post.
I would find it stressful trying to keep up with other business pages!
Glow Up Marketing has been amazing for my social media pages !!
Every month I discuss with Alanna what I would like marketed. She has it do so professionally and it brings in new clients weekly.
I have been working with Alanna for over a year, it takes all the pressure off me, she is also a delight to deal with! “
-Brid, Owner Of Sruhair By Brid
If you are a busy mother and business women that wants your social media to bring you in new clinet weekly like Brid, then book a social strategy call with Alanna.
“ I reached out to Alanna because I knew the importance of social media and while I was ok at it I wasn’t great.
I worked with Alanna for 4 months and my following shot up and new clients were coming through the door daily.
Alanna made it so easy… by doing everything!
It was great to just hand the social media over, one less big job to do!!! She took my social media from Amateur to professional within a few days.
I would highly recommend Glow Up Marketing for all your social media needs. “
-Susan, Owner Of Susan Collins Home Of Hair
If you would love new clients coming in the door of your clinic daily and want your social media to go from “amateur to professional” like Susan, then book a social strategy call with Alanna.