A social media presence is imperative to a salon’s survival. We all saw numerous businesses – including salons – utilize social media during the pandemic to build a following and maintain a cash flow while closed. However, those that did not or were not able to do this are not feeling left behind. Although many salon owners will believe that the loyal clientele, they have had for years will continue to frequent their salons without any social media influence, this is not maintainable in the long run.