Can your salon grow without using Social Media?

We know that without an active social media presence your salon will be trusted less, you won’t reach new audiences and you won’t be able to increase revenue by building customer networks and advertising. 

We live in a digital world, meaning social media needs to be the main focus of our marketing strategies. As we’ve stated previously, technology is the future and it's time to go DIGITAL! 

How social media will help your salon grow:

1.Build Salon Awareness:

According to recent studies, 63% of respondents look up brands, services & products on social media before completing their purchase. Over half the world's population use social media channels daily. If you want your salon to be discovered by a new audience, resulting in new clients - then you need to be present and active on social media. 

By active we mean posting regularly, engaging with other accounts, participating in trends, responding to comments and messages. If you are active you will be discovered by new clients, thus growing your salon.

2.Give your salon a personality:

We always recommend posting pictures, videos, reels, tiktoks and stories relating specifically to you, your salon and your employees. By doing this, you are creating a real human connection with your clients. 

Introducing followers to your employees will build your salon's relationship with current and potential clients. It would also be beneficial to showcase some of the products your salon stocks, how they are used, the benefits and results of using them. When followers see real time results they’re more likely to trust you and your salon.

3.Keep your salon relevant and on top:

Many social media users use various platforms multiple times throughout the day - making it super easy for you to connect with followers. By keeping up to date with a social media posting schedule and staying on top of trends and popular audios, your followers will be glad to see your content on their feed. 

Stay relevant to your audience and you will be the first salon they think of when making their next skincare purchase, hair appointment or laser hair removal treatment.

In order to help your business grow, you must first realise the power of social media. It is your friend, and if you use it correctly you will excel online.

If you need help re-branding your page, setting up your socials, developing social media strategies or have no idea where to start get in touch and we can help you!