How to generate more sales on your Instagram stories for your salon or clinic.
One of the biggest frustrations I see with salon owners is “I want more sales from my social media”, but they don't understand how to genera those sales. Instagram has many features and is continuously updating and adding new features all the time but one of the best features to boost your sales is your Instagram stories.
Instagram Stories can boost your salon's sales both online and in the salon by using your salon's social media accounts correctly.
This does require a marketing strategy designed for your salon services and specific products that you retail.
However as a general rule of thumb, despite the type of salon business you have here are 5 tips to generate more inquiries from your stories as a salon owner.
1.Showcase your incredible results- Share a before & after of a treatment that you offer in your salon with a CTA (call to action) to book an appointment. Bonus Tip- Add your direct booking link to your salon's online booking system, so your audience can tap on that link to book in with you easily!
2. Create FOMO on your stories to encourage your audience to take action, get the offer before it expires, book an appointment before it is gone, and buy the product before it sells out!
3. Ask people to join a waitlist or a VIP list to be the first to know about an appointment opening up or a new service you are launching. These in turn will be your “hot leads” and the people who are most likely to purchase or book with your salon or clinic.
4. Show up on your stories at least 3 times a week to be consistent with your messaging. This doesn't need to be face-to-camera stories, this can be a picture with text added on top. It is important that your business remains at the forefront of your client's mind.
5. Share social proof, we are in an industry where we create transformations daily, in your salon or clinic. Some services such as aesthetics, skin treatments, and permanent make-up need amazing before and afters and client testimonials to encourage people to book. Potential clients are more informed than ever and have so many businesses to choose from, make your salon or clinic stand out by showcasing what you can do.
We hope you found these suggestions helpful!
If you are feeling overwhelmed and need some assistance with your social media management, marketing strategy or updating your website, please don’t hesitate to get in touch today and we can arrange a free consultation call to discuss growing your business!